The conceptual development for the Backroads Music Festival branding centered on creating a visual identity that reflects community, connection, and the authenticity of country music. When first developing I had experiment with different types of imagery as well as color pallets. the branding’s visual design is its ability to evoke authenticity, warmth, and connection, values at the heart of the Backroads Music Festival. The visual elements, such as rustic color palettes, and scenic/ country imagery, successfully convey the festival’s themes of community and the joy of music in a natural setting.